XXIO Premium Golf Brand XXIO PREMIUM GOLF

About XXIO

XXIO [zek-si-oh] is part of the DUNLOP SPORTS CO. LTD family and brings the #1 golf brand in Japan to America. With a long standing tradition of premium golf clubs in Japan, Dunlop Sports is proud to announce the introduction of the XXIO brand to America. While American golfers may not be familiar with XXIO, the brand has experienced tremendous success in Japan and Korea.

At XXIO, our fundamental philosophy is to contribute to create enriched society thru offering high-quality, intriguing products and services to sport lovers around the globe that realizes "passion", "joy" and "fun".

In conducting business, we strive not only in pursuing honesty and

integrity but also constantly taking action by considering the end users. We aim to continue functioning as a company that maintains the "trust" of all our stakeholders, such as society, consumers, shareholders, employees, etc.

Craftsmanship

Harnessing the power of supercomputers, we have developed technology that allows us to pause and analyze every detail of the most critical moment in the game: the instant of contact between the ball and the golf club. We call this high-tech digital simulation technology Digital Impact™. With this technology, we are able not only to stop and analyze swing motion at the moment of impact; we can also enlarge and manipulate the image in order to study the most minute phenomena and details, examining internal elements of the equipment and develop products that deliver the best in performance and quality. By inputting the vast amounts of data we have accumulated over time into our program, we are able to use Digital Impact to create a truly faithful simulation. We apply this technology in research and development to test various design hypotheses, opening the way to further progress toward even higher-quality products.

Innovation

We are constantly working to further enrich this technology, and we have recently introduced Digital Impact II™, which allows us to consider how our equipment interacts with an actual human player. When analyzing the instant in which the ball makes contact with the club, as well as the seconds immediately preceding and following impact, we focus not only on the equipment itself, but also on its interaction with the player. The results of these experiments have been vital in developing many of the unique designs that distinguish the XXIO range of products.

1900's

1909

The Beginning Dunlop

The Beginning

Establishment of The Dunlop Rubber Co., (Far East) Ltd. Japan branch.

1930

Start of Golf Balls

Start of Golf Balls

Manufacturing of golf balls begins at Kobe Factory.

Kobe Factory
1963

Acquisition

Acquisition

Acquisition by Sumitomo Group. Company name changed to Sumitomo Rubber Industries Ltd.

1964

Clubs in Japan

Clubs in Japan

Manufacturing of golf clubs in Japan begins.

First domestic golf
1973

Dunlop Sports

Dunlop Sports

Establishment of Dunlop Sports Enterprises.

1994

Golf Science Center

Golf Science Center

Completion of Golf Science Center in Ichijima (Tamba City, Hyogo prefecture).

2000's

2000

Introduction of XXIO

Introduction of XXIO

Introduction of XXIO line of golf balls and clubs.

2002

Srixon Sports Australasia

Srixon Sports Australasia

Introduction of the 2nd generation of XXIO golf clubs. Establishment of Oceania sales affiliate Srixon Sports Australasia Pty. Ltd.

2003

XXIO Golf Balls

XXIO Golf Balls

Introduction of XXIO golf balls utilizing Aero Power Dimple design.

Dunlop Sports Co. Ltd. (SRI Sports Limited) Establishment of Sumitomo Rubber Industries Group's sporting goods department as an independent branch, Dunlop Sports Co. Ltd..

2004

3rd Generation of XXIO

3rd Generation of XXIO

Introduction of the 3rd generation of XXIO golf clubs.

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2006

4th Generation of XXIO

4th Generation of XXIO

Introduction of All New XXIO (4th generation XXIO) golf clubs. Introduction of XXIO DC golf balls. Listing on First Section of the Tokyo Stock Exchange.

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2007

5th Generation of XXIO

5th Generation of XXIO

Introduction of The XXIO (5th generation) golf clubs. Introduction of XXIO XD golf balls. Introduction of The XXIO driver.

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2009

6th Generation of XXIO

6th Generation of XXIO

Introduction of XXIO SUPER XD golf balls. Introduction of "New" XXIO (6th generation) golf clubs.

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2010's

2011

Clubs sold internationally

Clubs sold internationally

Introduction of golf clubs internationally.

2012

Name Change

Name Change

Company name changed to DUNLOP SPORTS CO. LTD.

2014

XXIO 8

XXIO8

Introduction of XXIO 8 golf clubs.

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2015

XXIO 9

XXIO9

The newest XXIO series improvement to DST includes a boost in efficiency for the initial portion of the downswing.

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